Bakersfield's Trusted Beauty Destination

Your Beauty
Starts
Here

From professional-grade hair tools to the latest beauty essentials — XO Beauty Supply is Bakersfield's one-stop shop for everything you need to look and feel your absolute best.

Explore Products Find Our Store

10+

Years Serving
Bakersfield

500+

Products In
Stock Daily

4.8

Customer
Satisfaction

Beauty products display at XO Beauty Supply

Trusted by Locals

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What We Carry

Shop Our Collection

Everything you need for professional-quality results at home — from top brands and the hottest new releases.

Popular

Hair Dryers & Styling Tools

Professional blow dryers, flat irons, curling wands, and hot tools from top brands.

New Arrivals

Wigs & Extensions

Human hair and synthetic wigs, clip-ins, tape-ins, and full lace fronts in every texture.

Hair Care & Treatments

Shampoos, conditioners, deep conditioners, leave-ins, and edge control for all hair types.

Makeup & Beauty

Foundations, lip products, skincare, nail supplies, and tools from your favorite brands.

Best Seller

Hair Accessories

Clips, pins, headbands, bonnets, wig caps, and everything to finish the look.

Salon & Professional Supplies

Bulk supplies, capes, bowls, brushes, and professional-grade products for stylists.

Our Story

More Than a Store —
A Community

XO Beauty Supply was founded with one simple mission: to give Bakersfield a place where beauty lovers — whether you're a licensed stylist or doing your own curls on a Sunday — can find everything in one spot without compromise.

We curate our shelves with the same care we'd give our own families. Every product we carry is something we'd recommend, test, and stand behind. That's the XO promise.

Quality Guaranteed

Only authentic, tested products make it onto our shelves.

Expert Guidance

Our team knows products and loves helping you find the right fit.

XO Beauty Supply store interior in Bakersfield

Loved Locally

Bakersfield since day one

What We Offer

More Than Products

We're here to help you look and feel your best — inside and out.

New Arrivals Weekly

Fresh drops every week — we stay on top of trends so you don't have to.

Expert Advice

Not sure what you need? Our team will help you find the perfect match for your hair type and goals.

Competitive Prices

Premium quality doesn't mean premium prices. We keep our shelves affordable for everyone.

Call & Reserve

Call ahead to reserve items before you come in — we'll hold them for you at the counter.

Testimonials

What Our Customers Say

"I've been coming to XO Beauty Supply for years and they never disappoint. The selection is amazing and the staff always helps me find exactly what I need for my hair type."

Maria G.

Loyal Customer

"As a licensed stylist, I need reliable products and XO has everything. Their wig selection is top-notch and I always recommend this store to my clients."

Tanya R.

Licensed Stylist

"Finally a beauty supply store in Bakersfield that has what I need without driving downtown! Great prices, friendly faces, and the best hair care products."

Jasmine W.

Neighborhood Regular

Ready to Transform
Your Look?

Stop scrolling and start shopping. Visit us in-store or give us a call — we can't wait to help you find exactly what you need.

Get Directions Call (661) 556-4824

Get In Touch

Visit XO

We'd love to see you! Drop by our store or reach out anytime.

Our Location

4200 Stine Rd, Bakersfield, CA 93313-2367

Phone

(661) 556-4824

Email

xobakersfield@gmail.com

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Send Us a Message

Have a question about a product or need help with an order? We'll get back to you soon.

Your Beauty Starts Here